Anchor Management Ltd believes its success lies in its ability to keep focused on the key building blocks of the enterprise to run effectively and efficiently on a daily basis. They have done so by consistently monitoring and adapting on the segments listed below
Key partners
We view our relationships with our customers, who we supply anchovy to, and our suppliers of transportation services as our most valued alliances. We are adamant on our legal compliance as a entity, making government another one of our strategic partners.
Key Activities
Anchor Management Ltd is involved in the business of fishing, storing and distribution of anchovy.
Key Resources
Our existence as an entity would be of little importance without the anchovy we supply, the ships and equipment that we utilize to fish, our warehouse and storage equipment and most importantly the staff who perform all these tasks to the best of their ability on a daily basis.
Cost structure
Fishing
- fisherman wages
- maintenance and servicing of fishing equipment
- licensing
Storage
- rent for warehouse
- electricity and water
- wages for packers
- packaging costs
Distribution
- advertisement fees including website and emailing fees
- transportation fees
- salaries to administration office
- telephone charges
Value proposition
People, Planet and Profit (as mentioned on the about page)
Customer Relationships
Brand Loyalty
- loyalty cards will be used to allocate points to each customer’s profile which will be used to allow purchase discounts after a certain amount of points has been achieved.
- package deals will be offered to customers purchasing a certain number of units for grade B anchovy.
Communications
- Customers will receive monthly newsletters through email. These will include price lists, communication of community engagements and so forth.
- Customers may make use of the Help Line services during office hours
Media Presence
- The company’s website and Facebook page will be utilized as a means to improve brand awareness and build a relationship with the broader community
Channels
Are sales are made solely to wholesalers of anchovy and orders for fish may be made on the website as well as at the premise and telephonically.
Customer Segments
We target wholesalers who further distribute anchovy to large retailers.
Revenue streams
Our income streams include revenue from the sale of anchovy and rent from those utilizing our extra space.
