Our stakeholders include those directly and indirectly impacted by our business activities. Anchor is invested in monitoring our engagements with each stakeholder to ensure that we are able to maintain favourable relationships with them. This is not a profit driven process, Anchor wants to understand how they can positively impact each party through various communication mediums.
| WHO THEY ARE | THEIR EXPECTATIONS | HOW WE DELIVER VALUE |
| customers | Affordable pricingQuality fishAward for loyaltyDiscounts for bulk purchases | Newsletters Personal meetings Invitations to company functions |
| employees | Job securityFavourable working conditionsFair labour practicesTraining | Employee meetingsFeedback formsForum Digest |
| Suppliers of assets (lessor) and equipment | Timely paymentsFair contractsFavourable relationships | Email Meetings |
| tenants | Fair contractsFavourable relationships | Email Telephone |
| government | Paying taxesNecessary licensingSustainable delivery of businessJob creation | Email Newsletters |
| Local community | Sustainable and ethical business practiceSupport local projects | Newsletters |
| Suppliers of transport | Timely paymentsFair contractsFavourable relationships | Email Meetings |
| Shareholders | Achieving company goals Paying dividendsReliable reporting of business’s performance (integrated reports and financial statements) | AGM Newsletters Invitation to all company functions |
Below an analysis of the level of interest and level of power is measured against the amount of effort and level of information that will be directed to each stakeholder based on satisfaction they desire.
| Level of interest | Minimal effort Tenants Ella Router (Shareholders) | Keep informed Employees Fishing town/communities |
| Level of power | Keep Satisfied Suppliers of assets and equipment Government Transport company | Key players Wholesalers Stacey Abrahams (Shareholder) Peter McCarthy (Shareholder) |
